SouterMedia.com > Media Training

With more than a quarter of a century of broadcast journalism and production experience, Souter Media helps clients maximise the opportunity given by interviews, whether for print or broadcast.

Without exception, clients find our media training courses fun, challenging and incredibly good value. Some of the Britain’s best-known companies come back again and again.

SouterMedia.com offers a professional and cost effective media training course tailored to your own needs and budget. Clients who have used the service include Royal Mail Letters, Norwich and Peterborough Building Society, The National Trust, British Gas, Transco, The East of England Tourist Board and Post Office Counters.

TUTOR
Mike Souter has commercial radio and BBC radio and TV production and presentation experience dating back to the mid 1970’s. He continues to be a regular freelance broadcaster. He has run his own highly successful media relations consultancy since 1989.

DELEGATES
Managerial, Marketing and Promotional Staff who are likely to have contact with the media.

OBJECTIVES
To understand the operations of newspapers, radio and television, in order to make best use of them to promote your company and organisation. The preparation of both written and spoken material to achieve that aim.

TUTORING
The course is designed to be both informative and enjoyable. Maximum participation from delegates with role-playing and question and answer sessions.

BENEFITS
The media is an increasingly vital tool to help us to promote our businesses and organisations. There will be a greater understanding of the working methods of the media so that you may fully utilise the opportunities available.

VENUE
In your own premises or a convenient location suited to your needs. Our general policy is not to use studios, which we find too sophisticated - and too expensive - for most companies' requirements. As a rule, we recommend the hiring of equipment, which is tailored to your needs - and less costly.

COST
Typically from €1000/£800 for six hours of tuition, plus costs, for a course of up to six people. Any equipment hired on your behalf will be invoiced direct by the supplier, thus saving middleman's costs.

WHICH WAY DO YOU RESPOND?

"The Company has absolutely no comment to make"

- OR -

"We are doing everything we can to help the staff involved and are totally confident that the measures will ensure a healthy future for our remaining workforce.